Everyone is getting cheated on right now. At least, that’s what it seems like online. Emily Ratajkowski confirmed that she was cheated on in her marriage, Sumner Stroh made a viral video saying she had an affair with Adam Levine, even “the wife guy” Ned Fulmer was unexpectedly caught up in a cheating scandal. With each rumor comes a wave of public disbelief, despite 15 percent of married women and 25 percent of married men engaging in affairs. So why—after we declared death to celebrity and influencer culture in 2020—do we still care so much about celebrity infidelity?